Average Cost Per Lead and Conversion Percentage by Source

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You can also use this template to create any other report, where you need to

visualize and present numeric and percentage values on dual Y-axis.

Key Features

Excel based datasheet.

  • Pre-built data setup with comments, so that you don’t have to spend time figuring out how to setup data correctly.
  • Uncluttered charts with professional formatting and styles that automatically adopt to your data, so that you don’t have to find, learn and fine tune tens of hidden settings.
  • Out-of-box single/dual axis report templates for numeric, percentage and currency values, with pre-placed data labels, legends and offbeat markers for engaging presentations.
  • Fully functional report template with real world data.


The chart in above example shows eight lead generation sources, average cost per lead (represented by columns) and lead conversion rate (percentage) for each source (represented by line chart with data labels).

With a quick look at the chart, audience can see that trade conferences and discount promotions are converting well followed by partners and referrals. While social media is generating leads at lowest cost, the conversion rate is way too low as compared to other lead generation sources.

It would be interesting also to analyze high, low and average cost per lead by lead generation source.

Report Data

To edit this chart template, execute following steps.

  1. Right click on the chart to open chart menu. Click Edit Data. This will open the linked Excel sheet (see video below).
  2. Enter categories in column A. They are plotted on X-axis.
  3. Enter variable 1 data in column B. This is plotted on primary Y-axis in form of area chart.
  4. Enter variable 2 data (percentage) in column C. This is plotted on secondary Y-axis in form of preformatted line chart with markers and data value labels.
  5. Close the Excel sheet.

Video Demo

The following video shows how you can easily edit data and customize this report template in minutes for your presentations, irrespective of industry or job function.


Modern 16:9 aspect ratio. You can easily change to 4:3 aspect ratio, or resize to any dimension.
100% editable and fully customizable. You can edit data, change text and fonts, apply your custom brand colors. Basically, you can edit and  customize every single chart element.
File Format:

PPTX. Compatible with PowerPoint 2010 and above.

Instant access and download. Can be saved as PDF, PNG, JPG to insert in MS Word or in other documents or to use on websites and blogs.
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