Line Chart with Icons and Average

Use this fully customizable offbeat line chart template for PowerPoint to present comparative analysis of actual values against average in an innovative and engaging way. This example presents findings of cost-per-click (CPC) analysis of 4 digital marketing campaigns.

Chart Template for PowerPoint

In this chart template, average value is derived from numeric data using formulas. 


Line Chart


Trends, Comparison

How to use and edit this chart template

To edit this chart template, execute following steps.

  1. Right click on the chart to open chart menu. Click Edit Data. This will open the linked Excel sheet (see video below).
  2. Enter campaign data / products / categories in column A and corresponding data in cells highlighted in blue color.
  3. You can add your data manually or copy data from Excel or any other data source.
  4. Close the Excel sheet.
  5. The average CPC is derived from numeric values (auto calculated using formulas).
  6. Easily change Y-axis values from currency to absolute numbers or percentages.
  7. Easily change currency symbol from USD to any other currency symbol.
  8. You can easily add more digital marketing platforms and icons for them. Also you can easily change the icons to use your own icons. 
  9. File format: PPTX. Compatible with PowerPoint 2010 and above.

Use case example: Digital marketing Cost per Click against average analysis

This chart in above example compares average cost-per-click across 4 campaigns for each of the six digital marketing platforms – Google, YouTube, LinkedIn, Twitter, Facebook and Instagram. 
The chart also shows how each platform’s CPC compares with the average CPC of all 4 campaigns. 
With a quick look at the chart, audience can easily visualize and compare CPCs for each digital marketing platforms in each of the four campaigns as well as across the campaigns.
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Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.

Stephen Few

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