Digital marketing Cost-per-Click (CPC) Against Average

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Chart Type
Line Chart
Use For
Trends, Comparison
You can customize this Line Chart for any report where you need to;

present comparative analysis of actual values against average in an innovative and engaging way. This example presents findings of cost-per-click (CPC) analysis of 4 digital marketing campaigns.

Key Features

Average value is derived from numeric data using formulas.

  • Pre-built data setup with comments, so that you don’t have to spend time figuring out how to setup data correctly.
  • Uncluttered charts with professional formatting and styles that automatically adopt to your data, so that you don’t have to find, learn and fine tune tens of hidden settings.
  • Out-of-box single/dual axis charts for numeric, percentage and currency data, with pre-placed data labels, legends and offbeat markers for engaging presentations.
  • Fully functional data chart with real world data.

Example

This chart in above example compares average cost-per-click across 4 campaigns for each of the six digital marketing platforms – Google, YouTube, LinkedIn, Twitter, Facebook and Instagram.
The chart also shows how each platform’s CPC compares with the average CPC of all 4 campaigns.
With a quick look at the chart, audience can easily visualize and compare CPCs for each digital marketing platforms in each of the four campaigns as well as across the campaigns.

Chart Data

To edit this chart template, execute following steps.

  1. Right click on the chart to open chart menu. Click Edit Data. This will open the linked Excel sheet (see video below).
  2. Enter campaign data / products / categories in column A and corresponding data in cells highlighted in blue color.
  3. You can add your data manually or copy data from Excel or any other data source.
  4. Close the Excel sheet.
  5. The average CPC is derived from numeric values (auto calculated using formulas).
  6. You can easily  change the icons to use your own icons.

Video Demo

The following video shows how you can easily edit data and customize the chart in minutes, for any data analysis presentation, irrespective of industry or job function.

Specifications

Dimensions:
Modern 16:9 aspect ratio. You can easily change to 4:3 aspect ratio, or resize to any dimension.
Customizable:
100% editable and fully customizable. You can edit data, change text and fonts, apply your custom brand colors. Basically, you can edit and  customize every chart element.
File Format:

PPTX. Compatible with PowerPoint 2010 and above.

Instant access and download. Can be saved as PDF, PNG, JPG to insert in MS Word or in other documents or to use on websites and blogs.
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