Content Marketing Reach – Results Ratio

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Chart Type
Combination Chart / Infographic
Use For
Comparison, Pattern
You can customize this Combination Chart / Infographic for any report where you need to;

visualize and compare category data in an infographic using dual Y-axis.

Key Features

  • Ratio between variable 1 and variable 2 is auto calculated / percentage values are derived from numeric data, using formulas.
  • This ratio is plotted on secondary Y-axis (percentage values).
  • You can replace the pencil image with an image of your choice.
  • Pre-built data setup with comments, so that you don’t have to spend time figuring out how to setup data correctly.
  • Uncluttered charts with professional formatting and styles that automatically adopt to your data, so that you don’t have to find, learn and fine tune tens of hidden settings.
  • Out-of-box single/dual axis charts for numeric, percentage and currency data, with pre-placed data labels, legends and offbeat markers for engaging presentations.
  • Fully functional data chart with real world data.

Example

Which day of the week performs best for content marketing, in terms of reach as well as results / engagements?

The combination chart pictograph in above example presents an analysis of content marketing data of an organization gathered over a period. Categories (weekdays in this example) are plotted on X-axis. Audience reach is plotted on primary Y-axis and percentage engagement is plotted on secondary Y-axis.

While height of pencils makes it easy to compare the first variable (reach), pre-designed and auto placed connected markers with data labels show the comparison and pattern of second variable (percent engagement).

We can see that Saturdays perform best as far as reach is concerned. Mondays, although the reach is comparatively low, result in highest audience engagement percentage.

The pencil image, closely related to the subject of this chart, lends a more engaging experience for the audience.

Formula:

Reach to Result Ratio = (Number of engagements / Total reach) x 100

Chart Data

To edit this chart data, execute following steps.

  1. Right click on the chart to open chart menu. Click Edit Data. This will open the linked Excel sheet (see video below).
  2. Enter categories in column A. They are plotted on X-axis.
  3. Enter variable 1 data in column B. This is plotted on primary Y-axis (numeric values).
  4. Enter variable 2 data in column C.
  5. Close the Excel sheet.

Video Demo

The following video shows how you can easily edit data and customize the chart in minutes, for any data analysis presentation, irrespective of industry or job function.

Specifications

Dimensions:
Modern 16:9 aspect ratio. You can easily change to 4:3 aspect ratio, or resize to any dimension.
Customizable:
100% editable and fully customizable. You can edit data, change text and fonts, apply your custom brand colors. Basically, you can edit and  customize every chart element.
File Format:

PPTX. Compatible with PowerPoint 2013 and above.

Instant access and download. Can be saved as PDF, PNG, JPG to insert in MS Word or in other documents or to use on websites and blogs.
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